NIL · Brand Partnerships
South Florida NIL representation and brand partnerships. We protect opportunity, build brands, and structure deals that last beyond a single season.
Commercial, sports-marketing, and NIL content produced for our athletes and brand partners.
Before the agency and before law school, Sean Louisaint was a content creator who went by “ChalyStayDrip.” That's where it started. He taught himself how to make content, edit video, and speak on camera, the same skills NIL runs on today.
He carried that into sports marketing, mixing content and brand building with the sports law he was starting to study. Along the way he kept seeing the same thing: talented athletes with real audiences, and nobody handling the business or protecting them behind the scenes. SLR Sports is his answer to that.
Sean is a licensed athlete agent in Florida (AG1749) and West Virginia. He negotiates endorsement and brand deals, structures the money, and walks athletes and their families through the maze of state agent laws, NCAA rules, and school NIL policy. Half the job is closing deals. The other half is making sure the fine print never comes back on the athlete.
The work is backed by real training. Sean holds a Master of Science in Sports Administration from the University of Miami and is a Juris Doctor candidate at St. Thomas University College of Law, Class of 2027, where he won the CALI Excellence award in Sports Law and reached the national Final Four of the Counseling Creators Negotiation Competition. Before SLR he analyzed NIL contracts at a sports management firm and studied the NBA and NFL collective bargaining agreements, from salary cap rules to how revenue actually gets split.
The path is intentional. Creator first, then sports marketing, now agency founder with legal training behind every deal. NIL is the foundation. The goal is full representation at the highest level of the NFL and NBA. SLR is built to feel different from the old model: athlete first, modern, and rooted in South Florida.